Gatra, one of the leading newsmagazines in Indonesia, has changed its publication schedule back from Monday to Thursday.
Several editorial and marketing staffers in Gatra told us that the move was an attempt to boost the magazine’s circulation which stands at about 90,000 copies now. As part of the circulation boosting exercise Gatra will also be redesigned to give it a fresher and more attractive look.
They also plan to publish a series of Corporate Social Responsibility articles on various areas such as education, environment and health. In this week’s issue, Gatra will publish 4 pages of articles on the environment.