Wednesday, September 27, 2006

No longer ring ... ring ...

Nokia, Samsung, Sony Ericsson, O2, HP are only several leading mobile phone supplier among the others. The existence of mobile phone (cellular phone) in Indonesia began with Motorola’s expansion in Asia. At that time, the size of a cell phone was almost as big as a brick. These days, you can find the slimmest cell phones around. Samsung has declared themselves as the creator of the world’s slimmest cell phones, launching the Ultra Edition; D830 in 9.9mm, D900 in 12.9mm, and check out X820, world's thinnest profile of only 6.9 mm. It’s even much thinner than my compact powder!! Soon they will probably try to compete with Durex in terms of who has the thinnest products…

If we’re talking about size, anyone will agree with me that size does matter. Apparently, in the mobile phone industry the slimmest is the trendiest. These mobile phone suppliers offer much more than just small size; design and advanced technologies, such as mms/sms, video, mega pixel camera, radio, 3G, games, etc, are common features you can find in any cell phone around. Now, the slimmer and the more advanced features you have on your cell phone, seems to determine your class in this materialistic society. Many people get the latest model, as frequent as they change their underwear. The cell phone phenomenon is that they are increasingly becoming fashion phones, where you match your phone with your clothes.

To tell the truth, I’m a “gaptek” person and for me a cell phone is only to communicate and that’s it!! And to have my phone match my clothes sounds ridiculous… Many friends of mine have suggested me to change my cell phone to the latest model. One friend said, “Try this O2 Xda Atom Exec! It runs on Windows Mobile 5.0.” Other friend said, “Buy Nokia N90 and you can watch TV there!” All of their suggestions only gave me a headache.

So, what about those people who always change their phones with the latest model. To whom they ask for opinion or from where they learn the specification of the cell phone. It’s surprising that Indonesia is well outfitted with publications on cell phones. I have found more than 15 magazines or tabloids that are ready to fulfill our need on the latest information surrounding telecommunication, and cell phones are only a small part of them. Look at the media list below! They can be generated as the leading telecommunication media.

Tren Digital
Tabloid SMS
Tabloid Roaming
Komputer Aktif
Hardware Magazine
Phone 3 Magazine
HP Magazine
Info Komputer
PC Magazine

At the moment, I’m handling one mobile phone supplier from Taiwan, Dopod, and I admitted that they have a high class products. The products have eh… premium price, but I’m sure that it is worth the technologies they offers.

After the product launch, the media would contact me and ask to borrow the products to be reviewed. Their judgments of the product are reliable, because they explore the whole features of the product; design, performance, program, entertainment media, are the most common categories. They can even take these gadgets to bed. Most of them also make comparison of one product with the competitors. Whether it’s credible or not, we just leave it to the readers. Do they buy it or not? But I guess you have to read more than two media until you can decide whether the product is good or not. In that point, any majority always win the case, right!

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