Thursday, November 30, 2006

Lativi got smacked down!

So, who's to blame on this “Smackdown” issue?

Well, most of us would blame Lativi, while the Indonesian Broadcasting Commission (KPI) blames the Department of Communication and Informatics (Depkominfo).

It is easier for us to point fingers at Lativi. They are the one who were airing the program. They were the one who ignored KPI’s letter to move the time slot. It suits them good if they had suffer losses from this incident….

One simple way to smack Lativi is by signing an online petition. Some clausal, however, are not feasible while others need to be updated.

The first clausal states that Lativi must stop broadcasting such program. Well, for this matter, KPI have already given Lativi an administrative sanction. The sanction states that Lativi to stop broadcasting the World Wrestling Entertainment (WWE) and all its extensions (Smackdown, Afterburn, Raw, Bottomline, Heat, Experience, and Extreme Championship Wrestling (ECW)), as well as their on air promos. So, the first clausal has been responded well.

The second is urging KPI and Depkominfo to reevaluate the Broadcasting Law, especially on the law enforcement. This is a bit too much. The amendments of the Broadcasting Law is the parliament’s authority. It should be carried out by the House of Representatives 1st Commission, together with the government and industry. This is no small matter. There are too much political interests and economic stakes involved there. The Broadcasting Law itself is okay (nothing’s perfect). The problem lays with a series of Government Decree (PP) on Broadcasting, in this case No. 52 on Private Broadcasting Institution. The decree has transferred KPI’s authorities stated in the Broadcasting Law to Depkominfo, and thus taken away KPI’s authority in sanctioning TV stations. (Here's one reason why KPI loves Depkominfo so much.)

Next, urging the public to stop watching Lativi until there is a concrete act by the TV to stop broadcasting Smack Down. Is this another way of saying (and recommending) to watch our other TV stations? Anyway, I believe that Lativi is wise enough to stop the program by now. Petition granted.

In addition, number four, the last but not least, to urge all TV stations to reduce parents burden and responsibilities in teaching children by eliminating non-educative programs. Hm…. A while ago, while were discussing about media literacy, some friends argued that teenagers need to learn media literacy subject at school. I said NO, parents are in desperate need for media literacy!

Thus, I have one concrete, realistic recommendation should someone want to make another online petition: “Urging KPI, Depkominfo, and TV stations – together (for the best) or individually (at least) – to provide free Media Literacy courses.”

So, who's to blame on this “Smackdown” issue?

Let’s just stop pointing fingers… ;)

Maverick Click of the Week #3: Hera Diani's yap yap yap yap

This week's Maverick Click of the Week is the blog of Hera Diani of the Jakarta Post entitled "Yap yap yap yap yap..."
I've known Hera for a while, she's also been with TJP as long as I've known her and I have been her online buddy on another blogging network called Multiply. However, for our Click of the Week, Hera was nominated by Maverick's ALit who wrote this about her:

I enjoy her easy writings for any topics of her life; from Malaysian movie director, journalist role model, her point of view foreign journos, and of course her first few days in Honolulu. The rest of her postings are pretty simple with nice story package that makes the readers enjoy in reading it.
The blog design and lay out is quite simple with several pics for certain postings.

Hera's piece on violence against women activist was on the front page of TJP last Tuesday. Meanwhile her latest posting was on "Being a Muslim.. sort of" which tells a story about her choice in "faith".

Hera recently took the Jefferson Fellowship scholarship program in Honolulu, Tokyo, and some other countries, and you can also check out her blog for pictures of her journey.

Here's a picture of her in a karaoke joint. From the look, it looks like it was taken in Japan... But who knows, it coulda been taken somewhere in Kota.. ha ha

Congratulations, Hera!

Tuesday, November 28, 2006

AAS 2006: The Judging Process Begins!

The Orange House turned into a photo gallery yesterday. The terrace and the meeting room was filled with 308 photos sent by our journalists friends to compete in Anugerah Adiwarta Sampoerna 2006.

On that rainy Monday afternoon, the initial judging process for AAS photo category took place. Deddy Nur Hidayat as a communication expert, Yosep Adi Prasetyo (Stanley) from Institut Studi Arus Informasi (ISAI), and Firman Ichsan—a well-known photographer, came over to The Orange House to give their vote.

Photos submitted were divided into 4 subcategories: Art & Musical Performance, Sports, Economy/Business, and Social. From each subcategories, Deddy, Stanley, and Firman have to select 9 photos that will become AAS photo semifinalists.

Once 9 photos from each subcategory were chosen, the final judges (roster include THE Rosihan Anwar, communication expert Effendi Ghazaly, photography expert Oscar Motuloh, and Director of Corporate Communications from PT HM Sampoerna Tbk. Niken Rachmad), will decide the top 3 finalists.

The semifinal judging process for photo category lasted for almost 3.5 hours.
First, Deddy, Stanley, and Firman gave their vote for 9 photos in each subcategory. If a photo gets 3 votes, the photo is automatically nominated as semifinalists. The debate started when several photos got only 2 votes, or even 1 vote. Each judges explained the reason of selecting a specific photo and defend it, while listening inputs from other judges from different backgrounds as well.

In the end, the photos chosen must be able to provide constructive critique, capture the ‘mood’ of the event, and posses well photography technique.

On its 1st year, 641 entries have been received by AAS’ comittee, consisting hardnews, feature, and photo category. More updates on AAS finalists in 2006 will be posted here, so just wait for the breaking news! :)

Monday, November 27, 2006

Maverick's Sekred Gathering 2006

Every year Maverick conducts a SekRed Gathering in a way to express our gratitude for the support of Sekretaris Redaksi of our media friends. They play an important role in media, as they are they're the first people in media that we talk to when we invite reporters to cover our events.

This is Maverick's 2nd year of in conducting a SekRed Gathering. Last year, the event was done during the month of Ramadhan. This year, we offer something different and we decided to present a casual talk show. Alexander Sriewijono, a prominent psychologist who has his own slot in O-Channel and Cosmopolitan radio and magazine, led the talk show and spoke about “Energizing your working life” as the topic. Over 30 Sekretaris Redaksi attended the gathering that was held in Batula Resto in Blok M area. They were so excited and some of them said that Maverick is the only PR consultancy that cares for them.

That night, after talk show followed by dinner and chat, the gathering was closed by series of games. Congratz to Dewi from Nova who won a shiny new iPod nano!! (She also had stunned the audience by her stage act as an Astronaut changing a tire)

So.. thank you all for coming.. See you all next year!

Indri - Ketua Panitia Maverick's SekRed

Wednesday, November 22, 2006

Big Congrats to first five lucky winners: Idul Fitri E-card

The Mavericks send our most genuine congratulations to our first five Idul Fitri e-card winners who were the first five to send the correct answers. We sent out these special e-cards to our clients and friends right before the Lebaran holiday, but these are not just ordinary e-cards. There’s a not-so-hidden photo quiz that many actually missed.

Anyway, the e-card shows a series of pictures telling a short story of “the little ketupat” who wants to go mudik. Yet in the pictures, there are images of certain products or logos of our clients (the hard work of our unofficial in-house graphic designer Hanny). Recipients of the e-cards are expected to identify 9 of Maverick’s clients on the card and submit the answer via email.

And…. To our surprise, 74 people sent in their answers!

Besides their answer, many of them also made comments about our cute e-card:

Meta – Sampoerna = Maverick emang paling OK deh kalau urusan bikin gimmick2 creative begini.P.S.Kalau bener (sok tau yaa..hehe), mohon parcel dibagikan kepada yang lebih membutuhkan

Priyo S = Bagus sekali itu cara Maverick membuat kejutan.Bisa ditiru itu.Thanks ya!

Rully – Republika = Iseng ikutan ah..Habis lucu banget e-cardnya.Ini nih klien maverick.

Dian – UBS = This is really fun and creative.

Yuniarti Tanjung – Femina = Ah, ada ada aja. Tapi lucu juga.

Illiana – Citibank = Saya terima email ini baru jam 5 sore sih.Mungkin server CBN agak lelet.Jadi kemungkinan besar saya tidak termasuk 5 pengirim pertama.But it’s okay. Saya coba jawab,anyway : Tolong kalau misalnya saya menjadi salah satu pemenang, passport holder dan mug Citibank nya tidak usah dimasukkan ke dalam parcelJ

Radityo Djadjoeri – Mediacare = Thanks ya ucapan lebarannya.Wuah kreatif bangedd..:)

Elvera N Makki – Unilever = Hahaha..this is fun!

Mita – Microsoft = Thanks e-card’nya! Cute ya si ketupat kecil itu.

Chris – Intisari = Aduh Maverick, habis minta maaf langsung bikin tebakan, nanti yang nggak dapat merasa kecewa lho:)

It seems that everybody at Maverick had a nice giggle to see the responses from our Idul Fitri E-card.

Anyway, the five lucky winners are:

1) Gatot R from Angkasa Magazine
2) Erni Sintasari from Bisnis Indonesia
3) Andryanto Wijaya from Astragraphia
4) Adi Hartawan from Indika FM
5) Dhyoti Rororasmi Basuki from Frisian Flag

The winners will then receive a gift parcel containing products and merchandises representing Maverick’s clients.

For myself, I am delighted to take part in this project with Shilla in arranging the gift parcels until delivered safely to the winners. Hey it was pretty hectic but it was fun! (Thank you also to Mbak Jusmaini who gave a helping hand in the finishing touch of the gift parcels before they were sent out.) Creating such unique ways to maintain good relationship with our clients is one of Maverick’s main role of client service which is the ‘heart’ of Maverick itself.

Once again, a big congrats to the winners!

Coming soon will be the X’mas E-card right? :) Ketupat will turn into X’mas trees, opor ayam into santa claus…and the list goes on…J

Umm…so any funny, cute, adorable, tickling, smart ideas guys? You name it ‘coz it is 1 month to go from now….

Tuesday, November 21, 2006

Maverick's Click of the Week #2: blogombal

For the 2nd Maverick Click of the Week, we have chosen the personal blog of Antyo Rentjoko a.k.a. Paman Tyo and his blogombal.

If you didn't know him already, Paman Tyo is the Chief Editor for Majalah Komputer Aktif, but he doesn't actively blog about computers. Instead, he blogs about interesting everyday topics.

His latest entry is on sign boards that normally decorate the front yard of government offices entitled "Papan Nama: Harus Ada atau Seadanya?." This is his comment on it:

Jangan seperti kantor kelurahan zaman dulu dengan jejeran papan nama menutupi tampang gedung. Ada merek kelurahan, ada Dharma Wanita, ada PKK, ada AMPI, ada LKMD, ada Klompencapir dan entah apa lagi.

Yah, ibarat satu gedung dengan banyak tenants, begitulah. Tapi cobalah masuk ke kantor kelurahan macam itu dan carilah pengurus setiap organisasi, minimal tenaga sekretariat. Belum tentu ada yang mangkal — kecuali saat kunjungan pejabat. was nominated by Maverick's Rommy. Besides the aforementioned points, Rommy likes that fact that Paman Tyo post lots of images, most of them are pictures that he personally takes or images that he creates using various image manipulation software. Rommy also likes the layout and the links blogombal has on the page.

Congratulations Paman Tyo!

Wednesday, November 15, 2006

Atmajaya Yogyakarta Students' Visit: "OOOWWWHHH ... "

A sweet and cute “OOOWWWHHH …. “ resonated in the great halls of Maverick’s Orange House yesterday afternoon, as more than 20 communications students from Atmajaya University, Jogjakarta, came over to visit Maverick as a part of their study trip program.

We were so happy to have Atmajaya students in our office (being around young people made us all feel a bit younger ;p), taking them for a short-tour around the Orange House and take a peek on what it is like to be a Maverick.

During a small talk in our meeting room, the students asked lots of questions about PR practice enthusiastically—mainly about Maverick’s specialty in crisis and issues management. Seeing how attentively they were to what is being presented by Maverick’s partners (Ong and Mbak Lita) and watching how impatient they were for becoming PR practitioners … was just overwhelming! ☺

Not to mention that Atmajaya students have a very cheerful and effervescent personality that made us all feel refreshed after being totally equipped last week. During Maverick’s office tour, without hesitation they came over to the associates’ desk, asking for name cards, and starting a conversation about PR practice in many different areas… and whenever we said something ‘touchy’ or ‘sweet’, all of a sudden they would go “OOOWWWHHH” –just like a choir, with affectionate expression upon their face. Cute, hehehe ...

Before we parted, Atmajaya students gave us a beautiful gift—a wooden statue of 2 individuals communicating with a ‘phone’ made from two empty cans connected by a string. The first thing Mbak Lita did when she arrived at the office this morning was to display the statue in our meeting room ☺ (We do hope that they love the Maverick's Snake&Ladder mousepad we gave them as well).

After the last photo-shoot with all Maverick’s associates at the terrace, and the students hopped in to their bus, we stood in the doorway, watching sadly as their bus drove off, and we went: “OOOWWWHHHH …. “ :(

Tuesday, November 14, 2006

Maverick TV: Behind the Scenes

Looking at the photos above you must be thinking, “What are the Mavs up to NOW?”

Well, here’s a brief explanation… One of the services Maverick provides to its clients is Media Handling Skills Training. The workshop combines our knowledge of the local media as well as different elements that go into a successful interview.

The images shown above are ‘behind the scenes’ photos taken from our Media Handling Skills video production last Saturday. We managed to turn our office into a news room. We even called it the Maverick TV news room!

Yasha was the news anchor and Ri was the interviewee (a Corporate Affairs Head of PT XYZ that has planned to lay off its 500 workers). They were fantastic, even the production crew was impressed.

Playing news anchor was Yasha’s cup of tea, really… =)
Ri put on an exceptional performance, especially the part when she had to act bitchy. She was sooo natural! =p

This video will be used to equip the workshop participants with the necessary communications skills in dealing with the media, which includes voice modulation, framing of arguments and the psychology of human behavior.

With the assistance of Sakti Parantean and his team from fictionary, the final cut should be ready by early next week.

The Mavericks, I’ll let you know when we’re going to have the premier screening, ok! =)

Maverick's Click of the Week #1: Ngomongin Apa Aja

This week, we are officially launching the Maverick Click of the Week for those cool and informative journalist blogs.

The Clicks of the Week are nominated by the people at Maverick and picked by the Maverick blog committee. We believe that these blogs are worth highlighting and that you guys should also click and check em out.

For the first Click of The Week, we present you the blog of Sri Nanang Setiyono entitled: Ngomongin Apa Aja . Nanang is an Indo Pos journalist who has been on assignment in th Banten province for 4 months. Nanang was nominated by Hanny of Maverick, and here is Hanny's reason for nominating Nanang:
The title of this blog is NGOMONGIN APA AJA. I’m interested in the layout of this blog, because it’s really fresh and clean—and your eyes won’t get tired reading the postings. The title really reflects this blog, because Nanang writes about everything—about journalism, tourism, life, humor, movies, even short stories.

The most interesting post is the one where he relates mathematical theorem with journalism. A very intersting look into journalism from a different perspectives. On the other part of the blog, he also write about this movie called Shattered Glass, a movie about journalism—which sounds interesting, and probably we should watch it together :)
Nanang's most recent blog post is "Awas! Racun itu Bernama Amplop is his critique on the journalist profession in Indonesia, an occupation which he explained has only existed in Indonesia for less than a century.

Here's a nice quote from his posting:
Wartawan dan perusahaan media harus diyakinkan bahwa,
menerima amplop adalah meracuni pikiran.
Perhaps media companies should also select better candidates for their journalist candidates, train them periodically, and pay them more in salary...

Monday, November 13, 2006

BubuAwards v.05 Strikes Back

Ever heard of the term BubuAwards? Yes, for most of us, it’s a funny word. But to those in the IT business, especially web design, I figure the term BubuAwards is very familiar indeed.

Well, to make things simple, BubuAwards is an award for Indonesian websites. Like most other awards, there are a number of categories in this award. For this year’s BubuAwards v.05, as an example, there are the corporate, student, and individual categories.

Like in previous years, BubuAwards come to contest websites of Indonesian based companies/organizations in various fields and industries in the corporate category. In this arena, the contestants can join in by registering their corporate sites from September 28 to November 3, 2006.

Well, I guess now is a bit late to fight for the corporate contest. But, have no fear as the student and individual categories is coming soon.

FYI, the judgment criteria are based on graphics and layout, content, usability and technology. As for the judges, well-known names are queuing up to mark the contestants.

Well, for further information and the simple, easy registration on BubuAwards v.5, just visit

Friday, November 10, 2006

The explanation from SCTV on their alleged Sumanto "kidnapping"

Last week, some of our friends received what seems to be SCTV's reply to the complaint e-mail that was circulating in major media-communications mailing lists. This email doesn't look very official, but so far it's been the only SCTV argument regarding the allegation of unethical practice.

Do read this letter until the end, and tell us what you think. It looks TV7-Trans and SCTV should really resolve this issue soon, or this could turn out to be a good sub-story line for the sequel of "ANCHORMAN".

SCTV: Klarifikasi Soal Sumanto

Kami telah mengangkat soal keluarnya Sumanto dari penjara dan penolakan warga desa Plumutan dan keluarganya pada Derap Hukum edisi Jumat, 20 Oktober 2006. Selama hampir seminggu reporter Derap Hukum menemui Sumanto untuk melakukan wawancara, karenanya reporter kami cukup mengenal Sumanto.

Pada hari Minggu 29 Oktober 2006 reporter Derap Hukum yang sama, kami kirim ke Panti Rehabilitas An-Nur di Purbalingga, tempat Sumanto ditampung. Namun tugasnya kali ini bukan untuk Derap Hukum tapi mengisi di program Bayu di Liputan6 pagi, yang telah direncanakan seminggu sebelumnya. Kami menganggap sosok Sumanto setelah keluar dari penjara dan tidak pulang kampung masih layak untuk diketahui. Rencana awal, tim kami harus membawa sumanto ke studio SCTV Jakarta.

Di Purbalingga, masih di hari minggu 29 Oktober 2006 ada kabar kalau Sumanto dan Pak H. Supono diajak TV7 ke Jakarta untuk Kupas Tuntas. Reaksi kami saat itu, ya sudah, kami tidak akan mengganggu acara sumanto di Kupas Tuntas TV7. Seusai acara Kupas Tuntas TV7, selasa sekitar jam 01.00 wib tim kami menghubungi kembali Pak Supono dan menanyakan apakah bisa tampil di studio SCTV. Saat itu Pak Supono menjawab bisa dan memberitahu dimana mereka menginap. Esok paginya, tim Derap Hukum yang telah dikenal Sumanto dan Pak H. Supono Mustadjab di Purbalingga- lah yang menjemput mereka. Dengan demikian, baik Sumanto maupun Pak H. Supono Mustadjab sudah tahu bahwa yang menjemputnya adalah dari SCTV.

Kami tidak pernah mengatasnamakan Kupas Tuntas pada saat negosiasi dengan pak H. Supono Mustadjab. Artiya apa? Artinya tidak ada pelanggaran etika di sini. Perlu diingat, kami langsung berhubungan dengan nara sumber utuk meminta kesediaanya menjadi tamu setelah ia tampil di program Kupas Tuntas TV7. dan yang bersangkutan menyatakan kesediaannya. Jadi, kalau kami menjemput Sumanto dan Pak H. Supono di Hotel, itu karena sudah ada janji sebelumnya dengan yang bersangkutan. Dengan demikian, tidak benar kami menculik mereka!!

Apakah untuk itu kami harus meminta izin lagi ke pihak Kupas Tuntas bahwa kami akan mengundang tamu yang baru tampil diprogramnya? Kami rasa tidak begitu cara kerja yang benar. Karena Kupas Tuntas bukan Manager Sumanto dan Pak H. Supono yang bisa mengatur kepada siapa Sumanto dan Pak Ustad harus menerima wawancara.

Setelah Sumanto tampil di program Bayu di liputan 6 pagi. Melalui telepon kami berhubungan dengan pihak Kupas Tuntas TV7. Intinya pihak Kupas Tuntas TV7 meminta kami datang ke kantor TV7 untuk memberikan penjelasan. Kami menolak karena menurut kami TV7 bukan atasan kami dan juga tidak ada masalah yang harus dijelaskan. Lagi pula kami telah menjelaskannya via telepon.

Namun begitu, kami masih menawarkan pertemuan di tempat lain, bukan di TV7, waktu itu kami tawarkan untuk bertemu di hotel tempat Sumanto menginap. Tapi pihak TV7 menolaknya. Jadi penjelasan telah kami berikan, tidak ada hubungannya dengan pemred kami yang sedang di Eropa.

Anda menuduh kami memanfaatkan keluguan Pak H. Supono Mustadjab?! Darimana anda tahu bahwa beliau lugu? Jangan-jangan beliau lebih cerdas dari anda?

Demikian penjelasan kami. Terima kasih.

Insan Kamil Produser Program Bayu di Liputan6 pagi
TELP : 021-5225555
FAKS; 021-5220120

So Cute

The photo shows one of the child whose blood was taken during an anemia screening. To generate the blood, the nurse had to use a small needle, which stings a bit.

The screening took place during a program called “Prevent Anemia with Posyandu,” which was sponsored by the International Pharmaceuticals Manufactures Group (IPMG) in collaboration with Yayasan Kusuma Buana (YKB) to commemorate the 42nd National Health Day. The one-year-program for 25 Posyandu throughout Jakarta will provide anemia screenings, promote healthy lifestyle, and distribute anemia medicines for free. The kick off itself took place on November 9, 2006 in Klinik Keluarga Pisangan Baru, Matraman, Jakarta Timur.

Fortunately, his Hemoglobin (Hb) level was 11,8 -- considered to be normal since that the appropriate Hb level should be around 12, mine was 12,9. Imagine how'd he felt if it turned out that he were an anemie.

Friday, November 03, 2006

SCTV Snatched Flesh-eater Sumanto from TV7

I just got this in my email from a mailing list. The authenticity of this letter can be questioned, but my past experience in broadcast news has made me somehow believe that the following may be true (although written from TV7 's point of view). Yes, these popular "public figures" are hard to find, and I guess since Tommy Soeharto was not available to be invited for talk shows, their only hope was to get the other person who got out of prison this week.

Go ahead and read it yourself, and let's hope we get a statement from SCTV regarding this allegation:
Senang rasanya bisa mendatangkan Sumanto ke Jakarta untuk bisa tayang live di Kupas Tuntas TV 7, pada senin malam 30 Oktober kemarin. Meski hanya tayang 30 menit, namun perjuangan untuk mendatangkannya ke Jakarta, tidaklah semudah membalikkan telapak tangan.

Awalnya, pak H Supono Mustadjab, yang kini menampung Sumanto di Panti rehabilitasi mental dan narkoba miliknya sempat ragu bisa membawa Sumanto ke Jakarta, apalagi dengan menggunakan pesawat terbang. Karena kondisi Sumanto yang masih labil. Bahkan, Sabtu, 28 Oktober lalu saat baru tiba di panti, di desa bungkanel, karang anyar purbalingga, beberapa orang keluarga pak Pono, bahkan menolak Sumanto dibawa menggunakan pesawat terbang. Namun kami berhasil meyakinkan mereka, apalagi kami sudah membawa tiket untuk pak Pono dan Sumanto ke Jakarta.

Tapi masih ada syarat lain dari pak Pono, Sumanto harus kami pamitkan ke kampungnya. Minggu, 29 Oktober, kami mendatangi camat dan kepala desa Lumutan, untuk meminta ijin membawa Sumanto ke Jakarta. Karena Sumanto masih labil, kedua orang ini juga sempat mempertanyakan niatan kami. Namun saya meyakinkan mereka dengan cara menjadikan kami berdua sebagai jaminan, jika ada sesuatu yang terjadi selama di Jakarta.

Dan sebagai pengundang, sudah tentu Sumanto menjadi tanggung jawab kami, sejak ia meninggalkan panti menuju TV7 Jakarta, hingga tiba kembali dipanti.

Senin pagi, 30 Oktober, pukul 07.30 kami meninggalkan panti menuju semarang. Turut menyertai Sumanto H Supono, dan seorang tim medis, mas Ahmad. Kurang dari 6 jam perjalanan kami tiba di Bandara Ahmad Yani Semarang.

Disinilah kami mulai mengatur siasat untuk menaikkan Sumanto ke pesawat. Saya kemudian kordinasi dengan pihak bandara, dan juga dengan pihak Lion Air. Hasilnya, kami berlima diberikan tempat duduk dibaris paling belakang. Sejak tiba dibandara, hanya saya dan juru kamera Ferdy yang turun dari mobil, Sumanto dan rombongan tetap menunggu boarding di dalam mobil.

Saat boarding, pihak lion air menaikkan semua penumpang terlebih dahulu, baru kemudian kami menyusul, dengan dikawal petugas dari bandara, hingga tiba di dalam pesawat melalui tangga belakang.

Saya amat berterima kasih pada petugas bandara Ahmad Yani Semarang, dan pihak Lion Air yang banyak membantu.

Tiba di cengkareng, entah bagaimana kami telah ditunggu oleh banyak infotainment, di pintu keluar terminal 1A.

Melalui berbagai rintangan, akhirnya kami tiba di TV7, dan berhasil live Kupas Tuntas pukul 23.00. Namun perjuangan belum usai, Malam hari saat akan istirahat di Hotel Santika, Saya kembali melakukan semacam perjanjian dan kesepakatan dengan pihak hotel, agar kehadiran Sumanto tidak mengganggu tamu lain. Dan saya menjaminkan diri jika terjadi apa-apa. Bahkan saya dan manager hotel telah mengatur bagaiman jalur keluar masuk hotel bagi sumanto.

Sore tadi, setelah taping dengan good morning Trans Tv, Sumanto dan rombongan kami antar ke bandara, Soekarno Hatta, untuk kembali ke Purbalingga, via Jogja. Kali ini menggunkan maskapai Adam Air. Tiba di bandara, kembali saya berkordinasi dengan pihak adam air dan bandara, mengenai kronologi membawa sumanto naik ke pesawat. Sempat keluar beberapa opsi, mulai dari menaikkan lebih dulu sebelum penumpang lain boarding, hingga rencana menggunakan mobil langsung ke kaki tangga pesawat. Namun akhirnya kami menggunakan cara di semarang kemarin. (udah mirip pejabat aja yah?)

Saat semua penumpang adam air telah boarding, barulah kami merapat setelah menunggu didalam mobil di pelataran parkir, sekitar 1,5 jam. Turun dari mobil kami telah disambut security adam air dan security bandara sekitar 10 orang. Dan kami kemudian dikawal menuju pesawat melalui pintu C5.

Saya amat berterima kasih pada pihak adam air atas bantuannya, mengurus keberangkatan sumanto, termasuk pihak bandara yang banyak membantu. Dan saat tiba di Jogja pun tadi, mereka dijemput langsung oleh security adam air dari dalam pesawat. Mobil yang saya siapkan disanapun telah menjemput. Dan saat ini pukul 21.00 malam mereka dalam perjalanan menuju panti Purbalingga.

Ini saya tulis, bukan untuk pamer atau sombong, bisa membawa Sumanto ke Jakarta, untuk live. Saya yakin siapapun kru yang diutus pasti bisa membawanya. Tapi proses yang kami lalui untuk membawanya bagi saya tak ternilai harganya. Ini adalah pengalaman yang sangat luar biasa.

Namun ternyata ada pihak yang tidak memiliki etika, dan menganggap dirinya adalah bos dari kru kupas tuntas tv7, sehingga dengan seenak dengkulnya, senin subuh tadi dia menjemput Sumanto dan H Supono ke Hotel, dan membawanya ke studio SCTV, untuk live di liputan 6 pagi. Di acara baru yang dipandu Bayu.

Saya gak butuh sanjungan, tapi saya yang membawa Sumanto ke Jakarta, apa iya para petinggi di News SCTV, hingga penanggung jawab acara itu, tak beretika sopan santun? Selama di Jakarta, Sumanto adalah tanggung Jawab tim Kupas Tuntas TV7. Dan SCTV tidak menganggap hal itu, dan tanpa malu, tanpa pemberitahuan kepada kami membawa sumanto untuk live di studio mereka.

HEBAT, LUAR BIASA CULASNYA mereka. Dan saat kami meminta klarifikasi, sang pemred sedang di eropa, dan orang yang ditunjuk untuk bertanggung jawab hanya berkata “itukan biasa, apalagi kan udah live di kupas tuntas semalam”

BIASA??? Ternyata seperti itu budaya sebuah divisi NEWS SCTV??? Andai setelah live kupas tuntas selesai, Sumanto tak lagi menjadi tanggung jawab saya, SCTV mau mengundang dia live 24 jam pun silahkan, tapi dengan enaknya dia jemput, live, diantar kembali ke hotel. Apa mereka dari liputan 6 SCTV itu adalah dewa atau tuhan yang bisa berbuat sesuka hati. Persaingan boleh bung, tapi dengan cara yang cerdas, bukan cara culas mengambil narasumber orang lain, tanpa ada ijin sebelumnya.

Analogikan : dirumah anda ada tamu yang anda jemput untuk menginap, tapi saat anda tidur malam harinya, tamu itu saya bawa diam-diam? Apakah saya beretika??? Yah itulah NEWS SCTV. Yang sampai detik ini tidak berani memenuhi undangan kami untuk hadir di News Room TV 7, guna memberikan penjelasan, akan hal itu.

Dari hal ini saya yakin, kru SCTV memble, untuk mendatangkan langsung sumanto saja tak mampu, dan harus berbuat curang, culas dan menjijikkan.

Saya mengaku salah tak menjaga 24 jam di hotel, sehingga mereka dengan mudah datang. Dan dengan mudahnya kru SCTV menggunakan keluguan H Supono, sehingga bisa dibawa ke studio mereka. Hebat betul kru SCTV meyakinkan H Supono bahwa SCTV telah kordinasi dengan kami di Kupas Tuntas.

Wartawan infotainment saja menemui saya secara baik-baik minta waktu untuk bisa wawancara dengan sumanto tadi di parkiran bandara.

Saya tau SCTV sangat kaya, sehingga berapun biaya yang telah kami keluarkan untuk membawa Sumanto ke Jakarta, pasti mereka bisa keluarkan juga, bahkan mungkin lebih mewah, membawa Sumanto dengan Garuda, menginap di hotel bintang 5. Tapi bukan itu masalahnya. Mereka ternyata tak beretika. Dan apa NEWS SCTV bisa membayar semua proses yang kami lalui itu? Apa yang yang saya lakukan selama 4 hari sebagai proses menjemput Sumanto ke Jakarta, tak akan bisa dibayar oleh SCTV. Bahkan dengan ribuan maaf, atau miliaran rupiah.

Maju boleh bung, tapi dengan kaki sendiri. Kalau mau dengan kaki orang lain, yah potong aja kaki kalian.


Wednesday, November 01, 2006

The Tiring Writing Competition for Journos

There are ways for clients to develop better relationships with journalists, and writing contests USED TO BE one of the more popular ones.

Many PR firms have continually submitted such proposal, including us. Recently a prospective client complained to us that they always get it and they're quite sick of it. Some journalists have talked to us about these and said that there's just too many writing contests, and the prizes are not too significant either. Soon, the trophy or plaque for the winners will just become those dusty items that will take up space on one's desk. One of the journalists say that he's more interested to participate if the grand prize was something in the form of a scholarship to study abroad for a Masters degree, for example.

Yet the point we're trying to make, especially for those who do what we do:

Stop recommending writing competitions to your clients!
When it's their idea, just say NO (in a nice client servicey way, that is).