Tuesday, November 28, 2006

AAS 2006: The Judging Process Begins!

The Orange House turned into a photo gallery yesterday. The terrace and the meeting room was filled with 308 photos sent by our journalists friends to compete in Anugerah Adiwarta Sampoerna 2006.

On that rainy Monday afternoon, the initial judging process for AAS photo category took place. Deddy Nur Hidayat as a communication expert, Yosep Adi Prasetyo (Stanley) from Institut Studi Arus Informasi (ISAI), and Firman Ichsan—a well-known photographer, came over to The Orange House to give their vote.

Photos submitted were divided into 4 subcategories: Art & Musical Performance, Sports, Economy/Business, and Social. From each subcategories, Deddy, Stanley, and Firman have to select 9 photos that will become AAS photo semifinalists.

Once 9 photos from each subcategory were chosen, the final judges (roster include THE Rosihan Anwar, communication expert Effendi Ghazaly, photography expert Oscar Motuloh, and Director of Corporate Communications from PT HM Sampoerna Tbk. Niken Rachmad), will decide the top 3 finalists.

The semifinal judging process for photo category lasted for almost 3.5 hours.
First, Deddy, Stanley, and Firman gave their vote for 9 photos in each subcategory. If a photo gets 3 votes, the photo is automatically nominated as semifinalists. The debate started when several photos got only 2 votes, or even 1 vote. Each judges explained the reason of selecting a specific photo and defend it, while listening inputs from other judges from different backgrounds as well.

In the end, the photos chosen must be able to provide constructive critique, capture the ‘mood’ of the event, and posses well photography technique.

On its 1st year, 641 entries have been received by AAS’ comittee, consisting hardnews, feature, and photo category. More updates on AAS finalists in 2006 will be posted here, so just wait for the breaking news! :)

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