Friday, February 23, 2007

FEMALOGRAPHY: a photo exhibition by Jerry Aurum

Jerry Aurum, a young and talented Indonesian photographer, finally holds his photo exhibition in Indonesia. Themed “Femalography”, this photo exhibition will be held in Senayan City from February 23rd – March 11th, 2007.

Jerry held his first international photo exhibition in September 2006 in Singapore. On the same day, he also launched the “Femalography” book. The book was chosen as “The 2nd Best Recommended Book” by Borders Bookstore, Singapore. What an achievement!

In yesterday’s press conference, Jerry said that in his artworks he positioned women as the subjects, not as objects. When asked, “How do you choose your models? It seems that all of your models are beautiful young celebrities in Indonesia”.

Jerry said, “That’s not true. Actually, in the Femalography book and photo exhibition there are more ordinary women than the famous ones. For me, the most important thing in choosing a model is that the model has to be able to express herself. So, it doesn’t matter whether she’s famous or not. She also doesn’t have to be skinny or has a perfect body image”.

For the past 5 years, Jerry has been preparing the Femalography project. More than 100 people from different background contributed in the project. Rachel Maryam, Aline, Dian Sastro, Dinna Olivia, Endhita, Adella Aletta, VJ Cathy, Indah Kalalo were voluntarily posing for Jerry. If it’s not because of his talents, for sure these celebrities won’t participate in Femalography.

“There are not many Indonesian photographers publish a book. So, in Indonesia, we don’t have that much literature or reference in photography. So, it’s very good that Jerry decided to publish a book of his artworks. His artworks are impressive”, said Andi Dewanto, a journalist of Tempo magazine.

For those who love photography, you can drop by at the Exhibition Space, Senayan City to enjoy 40 photographs by Jerry Aurum. The Femalography book is now available at Kinokuniya and Aksara bookstores.


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