Thursday, February 01, 2007
Will CSR (in Indonesia) loose its spirit?
Investor daily today, published an article on the government plan to issue the regulation on CSR practices.
The source in the article said that only 2% companies in Indonesia apply CSR. This reflected the low awareness of CSR practice among business players and the fact that CSR is not the matter they even consider about.
From my side, CSR is no longer responsibility when the government is involved in regulating it. Agree with Faisal Basri who was quoted in the article, he said, “With the government’s regulation, CSR would then loose its spirit”
Looking at the above small percentage, I believe the more important thing that government should do is a thorough examination on how to boost the number of CSR practitioners (companies) in Indonesia, without creating the sense of ordering people to do so.
The key word is ‘the awareness’, how to raise awareness is not as simply as issuing stiff regulation. Continuous and keen commitment from government to encourage companies could be translated into series of communications program or campaign.
The essence of CSR is the commitment from the companies to create better living in the society by putting your continues effort in it. CSR is no longer taken as the company’s cost but it is the investment for the future of the company itself.
Thus, I personally believe CSR is not the task that people can order you to do.
I can imagine many companies would only practicing CSR just for the sake of fulfilling their obligation to the government, that’s it! No sincere commitment from the companies to bring the betterment for the community they operate in.
If that happens, better use other terms then. How about Corporate Good ‘Responsibilities’?
(image was taken from corbis, with keyword: social responsibility)