Friday, May 05, 2006

One for the football fanatics

This week's rowdy labor demonstration gives no one any joy, so let’s hear some good news least for football fans.

Having (successfully?) prevailed over the controversial launching of Playboy Indonesia, the Velvet Silver Group is planning to launch the Indonesian edition of FourFourTwo, UK’s ultimate football magazine in June. Silver Sport Media is the company responsible for this.

The magazine will have 80% foreign generated copy and 20% locally generated ones.

Indonesian football fanatics normally get their copies of FourFourTwo from bookshops that sell foreign magazines. This magazine does not come cheap, but it is worth the price because it is recognized as UK’s biggest-selling football monthly that provides reliable information on football. It features exclusive interviews with prominent figures in football, and commentary on all aspects of the game worldwide. The magazine took its name from a football formation of the same name.

FourFourTwo has also launched its online version at the end of 2004, aiming at presenting up-to-the-minute updates from the fields. Premium TV, Europe’s largest digital sports publisher, manages the online version.

So the bottom line is that football fanatics in Indonesia will be able to get the quality of an internationally acclaimed football magazines with a local touch, and of course, a local price. Ole, ole,ole...


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